5 minute issue · 4:58

Using Drones to See What Others Miss.

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How aerial perspective can reveal insights that drive better outcomes.

The problem

Start with the real issue, not the requested deliverable.

The approach

Make the problem visible, challenge assumptions and find the smallest useful next move.

Considerations

What is the actual decision? Who is affected? What evidence would change our mind?

Ethical & industry considerations

Consider accessibility, privacy, unintended consequences and the specific obligations of your industry.

What I would do Monday

Write the problem in one sentence. Talk to three people closest to it. Test one assumption before investing in the full solution.