Aviation
6 years
- Airline user experience
- Loyalty programs
- Transactional journeys
- Customer experience optimisation
About Dirty Ibis
Senior specialist thinking for complex digital problems.
Dirty Ibis brings 25 years of experience across user experience, digital strategy, system modernisation and visual storytelling — helping organisations solve hard problems and create experiences that deliver real results.
Notes from the field.
Ideas that survive reality.
Ideas that survive reality.
25years
in user experience
15M+people
interact with experiences each year
4startup companies
experienced first-hand
2unicorn-company CEOs
provided digital strategy advice
3PhD research projects
provided experience advice
Cross-industry experience
Different industries.
Different constraints.
Useful experience travels.
The environments change, but the underlying challenge is often familiar: understand people, remove friction, connect systems and make better decisions.
Insurance
15 years
- User experience
- Solution design
- Digital strategy
- Experience optimisation
- Front- and back-end systems
- Process and governance
Real estate
4 years
- Visual imagery
- Videography
- Property storytelling
- Digital assets
Media
6 years
- Experience optimisation
- Creative services
- Asset creation
- Digital audience experiences
Business process & efficiency
6 years
- Process improvement
- Operational efficiency
- Workflow optimisation
- Connected ways of working
User experience
25 years
- A continuous thread across industries, technologies and customer expectations.
Depth that solves
Deep expertise.
Proven in the wild.
The value is not one narrow speciality. It is being able to connect behaviour, experience, systems, strategy and execution when the problem crosses boundaries.
User experience & behavioural insights
Experience optimisation & measurable KPI improvement
Transactional experiences & conversion tactics
System efficiency & process improvement
Ecosystem building & connected platforms
Governance, compliance & process assurance
Design & prototyping
Drone photography & videography
Problem solving & solution design
Business modernisation
How we work
Specialist-led.
Built to flex.
Senior thinking stays close to the problem. When the work needs more depth, we bring the right specialist capability around it.
Discuss your needs01
Senior thinking,
directly involved
The person shaping the solution stays close from discovery through delivery. Fewer layers, faster decisions and better continuity.
02
Specialist support
when needed
Technical, creative or production capability is added only when it creates value — building the right team around the challenge.
03
Built around
the outcome
The approach flexes around what matters, with practical measures of progress rather than unnecessary agency process.
Why Dirty Ibis?
Resourceful. Adaptive.
Unconventional. Effective.
We are not here to sell a predetermined solution. We are here to understand the real problem, find the useful path and help you move forward with clarity.
Complex problem?
Good.
We do our best work where the answer is not obvious. Bring us the messy, the ambiguous and the important.