About Dirty Ibis

Resourceful by nature.
Useful by design.

We didn't start Dirty Ibis because the world needed another digital agency. We started it because too many organisations were paying for presentations instead of progress.

Aerial landscape
Why the ibis?

Find the gold
in the garbage.

Like our namesake, Dirty Ibis is adaptive, resourceful and unbothered by messy environments. We go where the problem is, look at what is actually happening and find useful value where others see complexity.

We use the past to frame our thinking, not limit it. The job is to understand what has happened, see what has changed and design a clearer path forward.

How we behave

No theatre.
No preciousness.

Question the brief.
The requested deliverable is rarely the whole problem.
Evidence before opinions.
Research, observation and reality beat the loudest voice.
Prototype before promising.
Make ideas tangible early and learn cheaply.
Useful beats impressive.
A simple solution that works is better than complexity dressed as expertise.
Design for the real world.
Constraints, humans and imperfect systems are part of the brief.
Move forward.
Strategy only matters when it changes what happens next.